For years the ‘Eneco Tour’ is a strong, well renowned brand, but as from 2017 Eneco won’t be titlesponsor anymore.
Antwerp Factory enrolled in a competition to rebrand the 2017 Eneco Tour. Golazo is currently looking for a strong brandname, independent of partners. Antwerp Factory combined geographical references with a strong, not traditional visual reference to cycling.
With the new title ‘ Lowlands Tour’ Antwerp Factory wants to unite two sceneries in one title, referring to the low countries or the lowlands.
Update: This has now been rebranded as the binckbank tour